The Pro Loco Crema APS Association carries out its work in the Crema area and, to this end, brings together people and entities sensitive to local tourism development.

Since June 2017, the association has obtained the important recognition of Infopoint, a reference point for tourists who seek support during their stay starting from transportation to experiences that can be carried out in the area.
The body takes care of the promotion of cultural activities and initiatives to promote the knowledge and appreciation of artistic heritage and historical, cultural and urban heritage, organizes events aimed at facilitating the visit to the city and the stay of tourists.
It is composed of four organs: members' assembly, board of directors, president and vice president.

Under the agreement with the City of Crema it performs the duties of "Tourist Reception and Information Office."